Observe that ByteDance makes it possible for Entrepreneurs to target TikTok adverts to consumers aged thirteen and higher than by means of its marketing instruments, but these tools only present audience data for people aged eighteen and earlier mentioned.
*Advisory: we’re aware that usage prices in surplus of 100% with the population, “qualified” population, and / or World-wide-web consumers may well appear implausible, but we’ve elected to republish supply data “as is”, to enable visitors to create their particular judgements. Be sure to see our thorough notes on data To find out more about these anomalies.
Although the evident distortions that often seem in X’s inferred gender data may be because of largely on the high quantity of “non-human” accounts that element in X’s Energetic user data (e.
However, be sure to Notice which the figures released in X’s organizing resources look like liable to sizeable fluctuation – even above brief amounts of time – and these anomalies may perhaps effect the reliability and representativeness of this modification data.
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The number of social websites consumers in Hong Kong at the start of 2024 was reminiscent of 86.two % of the overall inhabitants, nonetheless it’s crucial to strain that social media end users might not represent distinctive individuals (see our thorough notes on data to learn why).
Nonetheless, Take note that LinkedIn’s marketing tools publish audience reach data depending on complete registered users, rather then the month to month Lively end users that variety The idea with the advert arrive at figures printed by most other social media marketing platforms.
Like a result, the newest printed figures for World-wide-web use invariably below-signify fact, and actual adoption and progress may very well be better compared to figures revealed right here recommend. Be sure to see our detailed notes on data for further more details.
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Even so, it’s essential to strain that these promoting access figures usually do not depict month to month Lively consumer figures, and there might be meaningful dissimilarities concerning the scale of Snapchat’s advertisement viewers and its complete active person base.
These headline stats offer you a fantastic overview of your “state of digital” in Hong Kong, but so that you can make sense of how digital trends and behaviours are evolving, we have to dig deeper in the data.
Dig deeper: for the newest insights into World-wide-web adoption and use world wide, abide by our typical World wide Statshot experiences.
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This get more info contrasts Along with the gender data available while in the marketing equipment of platforms like Fb, which relies around the gender that buyers on their own enter in their own profile.